The Three Business Eras Illuminum shall go through

Friedrich Fröbel (1782-1852) was a German educator who is considered to be the founder of the 'Kindergarten' concept. In a kindergarten, children would learn by playing and performing various activities that would stimulate their development. One such game that children had access to at the kindergarten was Fröbel's Gifts, geometric shapes in wood that children could feel with their hands. They then built structures with the blocks.

By putting wooden blocks together, children discovered that there is a greater whole than the sum of individual parts.

Many believe that the breakthroughs in the development of German philosophy, maths, physics and chemistry at the end of the 19th century came from the influence of Fröbel's Gifts.

At Illuminum, we are also in a business preschool of sorts right now. We play and explore. We discover all the basic building blocks before we set out to build a giant castle. We do this carefully to build on proper foundations that will carry us to a stable and evolving future.

We shape our own Illuminum Story - who we are, why we are unique, just how we are better than other, and our core values.

• Transform our mindset from skilled employees to agile entrepreneurs.
• Carry out assignments on a consultancy basis and use a share of our profits to develop new tools and services.

• Built a stable base of clients who can support Illuminum's growth on a consultancy basis.
• Developed a few prototypes of new IT tools and services.
• Learned how to run a limited liability company.

Kurt Gödel (1906-1978) was a mathematician who introduced two uncertainty theorems in mathematics. Gödel proved that 1) it is not possible to prove that a mathematical system can prove its own consistency, and 2) that mathematics is not deterministic, which means that there can be truths out there which cannot be proved.

Startups and even much larger businesses often live in their own belief that the world is in a desperate need of their goods and services. Entrepreneurs can believe in themselves so blindly that they fool themselves into developing something the market is not ready for.

We are no better than others at resisting our own illusions. Yet, we are aware enough to learn from the failure of others. Thus, we must not fall into the same trap as 90% of startups.

We must to validate signals from the market for new tools we build, anchor the user base and develop a methodology for customer conversion within this era.

• Validated market needs and developed business models for our new tools and services.
• Identified target groups and closed deals with a few strategic customers.
• Uncovered false hypotheses and eliminated what the market does not support.
• Developed communication, financing and marketing strategy.

John von Neumann (1903-1957) was a mathematician, logician and computer scientist who has, with Alan Touring, helped develop the architecture of an electronically programmable computer. We use this architecture until today.

With the right technology and business architecture, we are ready to scale up Illuminum's value generation in an international context.

Exponential spread of our services and insight across different industries and continents.

• Established our business in several countries.
• Delivered transparency with our tools and services on several continents.
• Built a respectable and well recognized brand.